Empowering Africa's Digital Entrepreneurship for Economic Growth
The United Nations’ International Trade Centre (ITC)
Services provided: Communications Advisory & Consultancy
At No Gaps Consultancy, we had the incredible opportunity to collaborate with The United Nation’s projects organisation, The International Trade Centre, on their transformative Fast Track Tech project. The Fast Track Tech project’s primary focus was to empower tech startups and digital entrepreneurs in Benin, Côte d’Ivoire, Ethiopia, Mali, Rwanda, Tanzania, and Zambia. By equipping them with vital digital and managerial skills, the project aimed to facilitate the establishment, growth, and export of their services.
The tech start-ups and digital entrepreneurs served as catalysts in driving the continent’s digital transformation, bolstering economies, and supporting the realization of Sustainable Development goals. However, reaching their full potential required strategic support and effective communication to engage stakeholders. The challenge lay in crafting a compelling narrative and communication strategy that would inspire stakeholders to connect, engage, and actively contribute to the project’s vision and objectives.